Conducting keyword research is one of the most important steps towards creating quality content for your target audience and increasing your ranking in search engine results pages. Effective keyword research is extremely important for every digital marketer and every successful SEO will tell you that keyword research is crucial for your online success.
If you are reading this, you are certainly already aware of the importance of keyword research and the impact it can have on your digital marketing strategy, but you need advice on how to do it more effectively and ensure you avoid making a mistake that could cost you your success.
You’ve come to the right place, so read on to learn what you should do in order to avoid the most common pitfalls that, unfortunately, a number of marketers keeps falling into.
Never Use Single-Word Keywords
This is perhaps the most common mistake that marketers make in their keyword research and the worst part about it is that, more often than not, they don’t realize it until they have already invested quite a lot of time and effort into implementing single-word keywords into their content, and it didn’t yield any positive result.
Single-word keywords don’t perform well at all, because the amount of competition for them is large and they cannot help you attract the right audience you want. They certainly attract quite a lot of traffic, but they don’t attract the target audience you need. Therefore, never use single-word keywords, as they don’t convert well and will result only in you wasting quite a lot of time and money without actually achieving your goals.
Instead, use long-tail keywords, as they are more specific, and it is more likely that your target audience will use them when searching for a product or service you offer. For instance, your pages can never get higher SERPs if you use the keyword “furniture”, since it is too broad of a term and there is too much competition. However, by using keywords such as “contemporary elm wood table”, you will manage to attract people looking for that exact piece of furniture and you will pull in better traffic.
Always Prefer Exact Match to Broad Match
Exact match is what will provide you with more specific and accurate results in your keyword research than broad match. Targeting your keywords on the basis of a broad match can certainly result in large search volumes, which can be an important metric in keyword research, but it cannot lead to positive ROI, let alone help you improve your SEO ranking, since it cannot help you provide better user experience for your visitors.
Therefore, you should always prefer targeting your keywords for exact match to broad match, as that will provide you with more precise results and help you increase your conversion rates, since you will attract just the right type of audience that uses those specific keywords to find the products or services they need.
Listen to Your Customers
The most important element of effective keyword research is actually listening to your customers. This means that you need to know what keywords they are actually using to find the products or services you offer. Such information can help you implement all the right keywords into your content, so that you can provide your target audience with the content of the highest quality that they will actually find relevant.
Google Analytics is absolutely the best tool that can help you gain an insight into what keywords your target audience is using and which phrases have actually converted your visitors. Therefore, install it right away and wait for it to collect valuable data that will help you craft better content and improve your SEO ranking and ROI. Another useful tool Long Tail Pro 3.0 Trial can be a good approach for the users looking for keyword research and competitor analysis. One can do a trial of 10 days and then check the worth of this tool.
These are the most essential tips you should follow in order to conduct effective keyword research, but there are certainly a lot more factors to be considered and little details to be aware of, so make sure you gather as much information as you can to ensure you avoid making any mistakes and are on the right track to success.